Digital Marketing Strategist

John Chapman

I turn subscriber lists and pipelines into revenue lines.

MBA-backed marketer who builds the CRM architecture, automation, and campaign strategy behind the numbers — then reads the numbers to do it better next time. Based in Virginia Beach, VA.

1M+
campaign recipients reached in a single CRM rollout
41,000
subscribers engaged in a 3-week email campaign
400
active accounts retained through partnership work
5.0★
average client rating across Google reviews

Case studies

A sample of campaigns and systems built across independent consulting and in-house roles.

The Marketing Chap Independent consulting, 2025

Digital platform for a non-profit

The organization was relying on manual sign-ups and offline payment collection, which capped how much they could fundraise. I designed and launched a full digital platform with automated registration and integrated payment processing, removing the bottleneck between interest and funding.

The Marketing Chap Independent consulting, 2025

B2C email campaign at scale

Built and managed targeted email workflows for a client looking to re-engage a large, cold subscriber base — with strategic CTA placement designed to convert opens into site traffic.

41,000
subscribers touched in 3 weeks
6.2%
open rate
3.25%
click-through rate
above avg.
vs. prior 6-month company benchmark
The Marketing Chap Independent consulting, 2025

Enterprise CRM campaign, HubSpot & Salesforce

Engineered and deployed a large-scale digital campaign through client CRMs, then worked with their team on segmentation and content delivery so they could read the results against industry benchmarks going forward.

1M+
recipients reached
6%
click-through rate
5%
open rate
Hampton Roads Chamber Manager for Member Development, 2024–2025

Pipeline growth and B2B partnerships

Optimized multi-channel lead segmentation to manage a high-volume prospect pipeline, and built a B2B network with local business and government leaders that opened doors to high-value introductions.

200+
prospects in active pipeline
400
active accounts grown and retained

What clients say

Feedback from Google reviews and direct client testimonials.

5.0 ★★★★★ average across Google reviews

John is extremely knowledgeable in all things SEO — great to work with, and his expertise covers a wide variety of marketing.

Google review

Great communication, prompt on deliverables, and every expectation was met or exceeded. Highly recommend for anyone in need.

A.E., client testimonial

John has a real knack for marketing and brings genuine passion to the work. Highly recommend him for any business marketing need.

Q.V., client testimonial

Consistently creative, professional, and results-driven on every project — I'd gladly recommend him to anyone needing top-tier marketing.

B.R., client testimonial

Experience

Six years across agency, enterprise, and independent consulting work.

Mar 2025 – Present
Owner, Marketing Automation Consultant
The Marketing Chap (independent)
Sep 2024 – Present
Marketing Coordinator
VA Beach Antique Mall & Toymeister
Mar 2024 – Mar 2025
Manager for Member Development
Hampton Roads Chamber
May 2023 – Mar 2024
Business Development Manager
ECPI University
May 2022 – May 2023
National Account Manager
AudioCodes
Sep 2018 – May 2022
Territory Specialist
T-Mobile — led regional CX operations and the COVID-era rollout of remote, digital-to-retail engagement systems
MBA, Longwood University
Graduated 2023
B.S., University of Maryland Global Campus
Graduated 2022 — Alpha Sigma Lambda, Tau Chapter Honor Society; National Society of Collegiate Scholars

Tools

HubSpot Salesforce GA4 GoHighLevel Meta Business Suite WordPress Growth Zone SEO / AEO CRM automation Lead scoring